SEEING COLOR
Seeing color is more than just a visual experience... it's a feeling, a vibration, a resonance that echoes deep within. It's the rich tones of my heritage, the bold brushstrokes of my personality, and a gleam of my dreams. When I see color, I am reminded of the complexity of human experience.
I'm reminded that our lives are not just black and white but a kaleidoscope of shades and tones that make us who we are. I am reminded that our truest selves are not monochromatic, but a vibrant mosaic of desires, passions, and experiences. This philosophy is reflected in my collection, where color takes center stage. The kilts are a true expression of this vision, with each one showcasing a unique personality.
There's a red, a yellow, and a blue kilt, all pleated to the stripe, with the blue kilt embellished with cowrie shells. The green plaid kilt, embellished with trinkets and pleated to the set, adds another dimension to the collection. And then there's the utility kilt, fully embellished with crystal rhinestones that glistens with colors and light.
To see color is to see yourself. It's to acknowledge the parts of you that society might try to erase or suppress, and to celebrate the parts that make you unique. In a world that often tries to reduce us to simplistic categories, seeing color is a radical act of self-love presented through kilts in a color palette that feels nostalgic. By focusing on kilts, I'm not just creating a product – I'm offering a way of life.
Choosing to niche down and focus on kilts allows my customers to detoxify their wardrobe and expectations. As research suggests, consumers feel empowered to focus on quality over quantity, all while reducing clutter and chaos from their lives (Willett, 2015; Bardey et al., 2022).
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Works Cited:
Bardey, A., Booth, M., Heger, G., & Larsson, J. (2022). Finding yourself in your wardrobe: An exploratory study of lived experiences with a capsule wardrobe. International Journal of Market Research, 64(1), 113–131. https://doi.org/10.1177/1470785321993743
Sin Seo
PHOTOGRAPHED BY: Elijah Rogers